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The True Purpose of a Website

The True Purpose of a Website

by Heath | Design Theory, Featured, Marketing, Tips, Web Design

It’s easy for a designer or developer to lose sight of what the purpose of a website is. Most people, when asked why they have a website for their business, will say something like, “So people can find me online.” But why is it important for someone to find you...
Design Theory: Basic Principles of Page Organization

Design Theory: Basic Principles of Page Organization

by Heath | Basics, Design Theory, Featured

By mastering the rules below, you can create more effective web pages that are more helpful to visitors, keep them around longer, and increase conversions — which ultimately is what it is all about, right? One of the primary jobs of a designer is to create an...

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