by Heath | Marketing, Web Design
Re-branding is a serious and risky proposition with the sober possibility of killing your brand overall or reaping a big pay off. In this article I will discuss why and how I went about re-branding. For the past year or so I have wanted to re-brand and re-design this...
by Heath | Design Theory, Featured, Marketing, Tips, Web Design
It’s easy for a designer or developer to lose sight of what the purpose of a website is. Most people, when asked why they have a website for their business, will say something like, “So people can find me online.” But why is it important for someone to find you...
by Heath | Basics, Design Theory, Featured
By mastering the rules below, you can create more effective web pages that are more helpful to visitors, keep them around longer, and increase conversions — which ultimately is what it is all about, right? One of the primary jobs of a designer is to create an...
