by Heath | Marketing, Web Design
Re-branding is a serious and risky proposition with the sober possibility of killing your brand overall or reaping a big pay off. In this article I will discuss why and how I went about re-branding. For the past year or so I have wanted to re-brand and re-design this...
by Heath | Design Theory, Featured, Marketing, Tips, Web Design
It’s easy for a designer or developer to lose sight of what the purpose of a website is. Most people, when asked why they have a website for their business, will say something like, “So people can find me online.” But why is it important for someone to find you...
by Heath | Basics, Customer Relations, Featured, Marketing, Web Design
Here is what most web designers think their first priorities are. 1. Having a kick-butt computer 2. Having every possible graphic and web development program 3. Creating THE best portfolio ever 4. Getting lots of traffic to their website 5. Setting up a good office...
by Heath | Featured, Marketing, Social Networking, Tips
In the first part of this article I gave the first 2 tips on on how to use social networking to market your web design or web development business. The first tip was to Be an Expert, NOT and advertiser! We are constantly exposed to 100’s of advertisements each...
by Heath | Featured, Marketing, Social Networking, Tips
In the last five years marketing has become amazingly small. I don’t mean unimportant. I mean that in the past, the big contenders with seven-figure advertising budgets would buy advertising time on TV, radio, and print newspapers or magazines. Marketing was big...
by Heath | Featured, Marketing, Tips, Web Design
We all have an amazing opportunity to grow our businesses through marketing, and it is vital that we don’t squander our efforts on the wrong things. Too many people get marketing wrong because they don’t focus. The worst marketing mistake that web designers and...
